How are social media used to help facilitate the consumer decision process? What are the three most popular sites?
What will be an ideal response?
The three most popular social media sites are YouTube, Facebook, and Twitter. Judicious use of these by marketers can encourage need recognition, information search, alternative evaluation, purchase, and postpurchase reviews, all leading to increased company recognition and brand loyalty.
You might also like to view...
One of the prerequisites to paying a cash dividend is sufficient retained earnings
a. True b. False Indicate whether the statement is true or false
Under the Clean Air Act (CAA), who determines the best way to achieve National Ambient Air Quality Standards (NAAQS)?
A. Congress. B. The Environmental Protection Agency (EPA). C. The National Air Quality Control Agency (NAQCA). D. The individual states.
Which of the following financial statement(s) reports both current and noncurrent assets and liabilities? Government-wide Statementof Net PositionGeneral Fund BalanceSheetA)NoYesB)NoNoC)YesNoD)YesYes
A. Choice A B. Choice B C. Choice C D. Choice D
Nicole is interested in buying a franchise from Oz Inc. For Nicole to make an informed decision concerning this purchase, Oz must disclose in writing or online
A. general estimates of costs and sales, but not the basis for them. B. material facts such as the basis of projected earnings figures. C. no information. D. start-up requirements, but not renewal conditions.