Assume a customer of natural gas is negotiating with his supplier over the telephone. At the time prices of all the supplier's competitors are precisely the same

The customer tells the supplier that if he raises his price even one penny he will walk away. What does the perceived demand curve for natural gas look like for this customer? Why?


The elasticity of demand is perfectly elastic. The demand curve is horizontal at the current price. The customer is likely to behave this way since he sees that there are other suppliers willing to offer the same price for essentially what he perceives to be a homogeneous good.

Economics

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Economics