The most intense level of competition within an industry tends to occur during the ________ stage in the industry life cycle.
A. maturity
B. growth
C. competitive
D. introductory
Answer: A
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Promotions that are directly oriented to end users and include coupons, contests, premiums, refunds, rebates, free samples, and price-off offers are:
A) consumer promotions B) rebate programs C) direct marketing programs D) trade promotions
Walmart refuses to stock CDs bearing parental advisory stickers for explicit lyrics or violent imagery. Recording artists who want their recordings available at Walmart have the option of altering lyrics and song titles or deleting offending tracks
Likewise, artists are sometimes asked to change album cover art if Walmart deems it offensive. Considering the elements of the five forces model this is an example of: A) buyer power. B) supplier power. C) threat of new entrants. D) threat of substitute products. E) access to distribution channels.
This challenging new project is exciting and I cannot wait to see how great it is going to be when I am finished. Which leadership style would help me the most?
A. directive behaviors B. participative behaviors C. supportive behaviors D. achievement behaviors
In an effort to improve the conceptual framework, the FASB, in conjunction with the IASB has been moving towards more __________ standards
a. rules approach b. principles approach c. broad approach d. international approach