When developing a formal marketing plan, it is critical to review where you are and how you got there, in order to ________
A) assess opportunities
B) analyze the external environment
C) examine internal strengths
D) evaluate competition
E) review performance
Answer: E
Explanation: Reviewing where you are and how you got there is critical because you want to learn from your mistakes and repeat your successes–without getting trapped in mindsets and practices that need to change for the future, even if they were successful in the past.
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