Why did Stanley Resor, head of the J. Walter Thompson advertising agency, decide to take a chance on hiring Watson after he was dismissed from Johns Hopkins University?
a. Resor was a close personal friend of the president of Johns Hopkins, who requested that he do so.
b. Resor believed that Watson could write and edit effective advertising copy.
c. Resor sought to apply Watson’s scientific approach to the manipulation of consumer behavior through advertising.
d. Resor believed that he could pay Watson less because academic salaries were typically low.
C
You might also like to view...
What approach do the authors use when considering the etiology of various mental disorders?
a. systems b. confluence c. reductionism d. biopsychosocial
What does light therapy do in resetting circadian rhythms?
A. light resets the internal timing clock B. light resets the basal ganglia C. light resets the suprachiasmatic nucleus D. light resets the retina
Turning visual sensations into complete, meaningful perception is a function of the primary visual cortex.
Answer the following statement true (T) or false (F)
The reluctance of permissive parents to provide guidance and sufficient monitoring contributes to a number of adverse consequences for their teenage children, such as:.