Unlike innovators, early adopters in general ________
A) compose the smallest of the innovation adoption categories
B) have greater concern for social acceptance
C) have stronger physiological needs than others in the population
D) are light media users
E) are less mainstream
B
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Which element below is described as our personal belief in our ability to perform certain tasks or behaviors?
A. reciprocal behavior B. self-regulation C. vicarious learning D. self-efficacy
Marketers recognize that people have an actual self-concept and ________.
A. an inconsistent self-concept B. a persona determined by their peers C. a persona determined by psychology D. an abstract self-concept E. an ideal self-concept
Explain why national marketers might pay particular attention to the preferences of consumers in large states such as New York and California
What will be an ideal response?
Functionality refers to the floor plan, size and shape of furnishings, counters, and potential machinery and equipment, and the ways in which they are arranged
Indicate whether the statement is true or false