Chrysler Corporation wanted to sell its Jeeps in Japan. The car was priced in U.S. dollars at about $19,000, but when it reached the Japanese car showrooms, its price was over ×31,000 Japanese yen, and the Japanese could not afford to buy it. Its price was set without regard for the
A. reciprocity price.
B. currency exchange rate.
C. balance of trade.
D. balance of price.
E. balance of payments.
Answer: B
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Create an example of geodemographic segmentation.
What will be an ideal response?
Any series of firms or individuals that participate in the flow of products from producer to final user or consumer is known as
A. a packaging line. B. mass marketing. C. customer service. D. a channel of distribution. E. a production line.
A senator wants to estimate the mean age of registered voters in her state. Unfortunately, she does not have a complete list of households in her state. Describe a sampling plan that would be suitable for her purposes