________ requires finding the major advantages people look for in a product class, the kinds of people who look for each positive aspect of a product, and the major brands that deliver it
A) Gender segmentation
B) Psychographic segmentation
C) Benefit segmentation
D) Geographic segmentation
E) Age and life-cycle segmentation
C
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Breaking all ties with the home culture often cushions cultural shock and makes reentry shock virtually nonexistent
Indicate whether the statement is true or false.
Fredrick's manufacturing business is finding it difficult to compete with a business that is comparable in size and makes a similar product. He has increased the number of his salesmen to contact potential clients, has a bank that gives him a better interest rate on his line of credit, and utilizes the benefits of day-light-savings time to adjust the lighting in the plant, but these actions seem to be inefficient to make his business competitive. With the facts given, which of the following would be most helpful in improving productivity at his business?
A. He should utilize lean manufacturing. B. He should invest more money in equipment. C. He should try to satisfy customer needs with quality goods and services. D. He should lobby the government to change policies to ensure unreasonable regulations will stop hindering productivity.
To be classified as a well-capitalized bank, a bank's leverage ratio must exceed 8 percent
Indicate whether the statement is true or false
MS-CHAP is used for ________ authentication
A) initial B) message-by-message C) Both A and B D) Neither A nor B