GEICO's aggressive advertising campaign of the late 1990s was designed to accomplish which of the following objectives?

A. Target the low-risk market of federal employees.
B. Target the high-risk market of military personnel.
C. Continue widespread recognition of the brand.
D. Win customers away from established competitors.
E. Enable the company to avoid filing bankruptcy.


Answer: D

Business

You might also like to view...

Select the item that BEST demonstrates ethical writing

a. Using imprecise language b. Omitting relevant information c. Emphasizing important information d. Emphasizing misleading or incorrect information

Business

The Capital Asset Pricing Model (CAPM) is a mathematical model that depicts the

A) positive relationship between risk and return. B) standard deviation between a risk premium and an investment's expected return. C) exact price that an investor should be willing to pay for any given investment. D) difference between a risk-free return and the expected rate of inflation.

Business

We create a frequency distribution for interval data by counting the number of observations that fall into each of a series of intervals, called ____________________

Fill in the blank(s) with correct word

Business

Paint Corp. has sales of $600,000, a contribution margin ratio of 30%, and a profit of $40,000. If 20,000 units were sold, what is the variable cost per unit?

A. $21.00 B. $9.00 C. $3.00 D. $30.00

Business