Marketers must know the needs and wants of their customers. Which of the following presents the most accurate picture of the typical elderly consumer today?
A) Most are old, infirm, depressed, stay-at-home people who live a hand-to-mouth existence.
B) Most are active, interested in what life has to offer, and are enthusiastic consumers with the means and willingness to buy many goods and services.
C) Most live with their children, have little savings, and have an increasingly difficult time adjusting to the changing technical world around them.
D) Most have refused government support and are going through a hermitization process. They don't trust anyone under 60.
B
You might also like to view...
What solution did Andersen Consulting provide to the Moscow Bread Company to solve the problem of stale bread?
A) Deliver the bread frozen. B) Package the bread in plastic bags. C) Convert to a paperless office to cut red tape. D) Deliver the bread sliced rather than in whole loaf form. E) Use paper packaging for bread.
In effect, the requirement of consideration requires a promisee to pay the "price" the promisor asked for in order to gain the right to enforce the promisor's promise.
Answer the following statement true (T) or false (F)
The financial statement that identifies a company's cash receipts and cash payments over a period of time is the:
A. Income statement. B. Balance sheet. C. Statement of cash flows. D. Statement of financial position. E. Statement of changes in stockholders' equity.
An advantage of FIFO is that it assigns the most recent costs to cost of goods sold, and does a better job of matching current costs with revenues on the income statement.
Answer the following statement true (T) or false (F)