Attitudes are our mental acceptance of something as being true or false

Indicate whether the statement is true or false


False

Communication & Mass Media

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The __________ indicates that people make guesses about the personalities and behaviors of others using their own ideas, expectations, and often unconscious biases.

A. impression formation theory B. implicit personality theory C. causal attribution theory D. correspondence inference theory

Communication & Mass Media

Assume that Nielsen samples 5,100 households in the country. 1,020 of those households are watching television and 510 of those households are watching Survivor. What would Survivor's Share be?

a. .1 or 10% b. .01 or 1% c. .5 or 50% d. .05 or 5%

Communication & Mass Media

In a(n) ________ culture, the situation or context carries most of the meaning.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Messages that criticize, tease, reject, or otherwise cause an emotional injury to another are known as _____ messages

Fill in the blank(s) with correct word.

Communication & Mass Media