Compare the advantages and disadvantages of a focus group with the advantages and disadvantages of a probability-sampling survey
What will be an ideal response?
Focus group advantages: speed, relative ease, can discover new issues. Focus group disadvantages:
Findings are not necessarily representative of the larger targeted public. Probability-sampling survey
advantages: Findings accurately represent the opinion of the larger targeted public. Probabilitysampling
survey disadvantages: time to execute, costs, training of data gatherers, danger of flawed
survey instrument
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When quoting someone in the introduction of your speech, it's important to quote a source that is
well-known to the audience. Indicate whether the statement is true or false
Because the environments in which they are created change constantly, mass communication theories are said to be
A. unscientific. B. human constructions. C. dynamic. D. unreliable.
A _________ speech is similar to an award presentation, because they both involve noting the occasion and describing the purpose and significance of the award or office
Fill in the blanks with correct word
McLuhan felt that media were broad enough to include money.
Answer the following statement true (T) or false (F)