What information in a story lead is most valuable to readers?

A. what happened
B. when it happened
C. why it matters
D. who was involved


C. why it matters

Communication & Mass Media

You might also like to view...

The arguments of increased creativity and ____________________ through diversity rest on the contention that a diversity of employees will equal a diversity viewpoints.  

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

A visual way to track multiple causes and effects is the Dewey diagram

Indicate whether the statement is true or false

Communication & Mass Media

Marta wanted to ensure that employees at all levels in her company communicated directly with each other without worrying about their position in the organizational hierarchy

Which method of organizational communication can help Marta in achieving her objective? a) Gang plan b) Scalar chain c) Horizontal communication d) Vertical communication

Communication & Mass Media

When giving a citation in a speech, you should lead with a transition like, “I have a quote to read to you.”

Indicate whether the statement is true or false.

Communication & Mass Media