When advocates attempt to evaluate the existence of something that is empirically verifiable, they are dealing with questions of ______.

a. value
b. fact
c. policy
d. morality


b. fact

Communication & Mass Media

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Public relations and advertising are the same thing

Indicate whether this statement is true or false.

Communication & Mass Media

Walter has been feeling ill and goes to his doctor. He begins to detail his symptoms, and the doctor interrupts him to ask additional questions. The doctor does a physical examination and then provides his diagnosis and prescribed course of treatment. What model of patient-provider communication does Walter's doctor seem to be using?

A. collaborative B. competitive C. patient-centered D. physician-centered

Communication & Mass Media

________ gives one the ability to influence or control people or events.

A. Power B. Authority C. Dominance D. Command

Communication & Mass Media

The principle of primacy-recency has to do with ________

A) the importance of the introduction and the conclusion B) reinforcement and clarification of the message C) audience attention levels during a speech D) all of the above

Communication & Mass Media