A ________ is the process a business uses to evaluate the different combinations of products and services the business offers

A) SWOT analysis
B) portfolio analysis
C) marketing mix
D) ROMI analysis
E) marketing audit


B

Business

You might also like to view...

How are the justices of the U.S. Supreme Court appointed?

A. They are nominated by the President and confirmed by the Senate. B. They are appointed by the President of the United States. C. They are nominated and confirmed by the chief justice of the Supreme Court. D. They are nominated by the associate justices and confirmed by the chief justice.

Business

Which of the following have well-established methods of operation?

A. New start-up firms B. Franchises C. Bankrupt firms D. All of these

Business

Patricia wants to invest a sum of money today that will yield $30,000 at the end of 6 years. Assuming she can earn an interest rate of 6% compounded annually, how much must she invest today? (PV of $1, FV of $1, PVA of $1, and FVA of $1) (Use appropriate

factor(s) from the tables provided.) A. $18,000 B. $21,150 C. $28,200 D. $26,418 E. $24,918

Business

Which of the following statements is true of offshoring?

A. It doesn't require outsourcing. B. It is an expensive deal for organizations. C. It doesn't move the processes done by an organization to foreign locations. D. It creates the environment in which the customer and service provider interact.

Business