Which of the following is a vital component of ads that use emotional integration to market a product?
A. popularity
B. humor
C. fear
D. news
E. price
Answer: B
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Marcel downloaded an episode of his daughter's favorite program to his cell phone to ward off a tantrum while they were shopping. Which of the four distinctive characteristics was most critical to enable this action?
A) It is tied to one user. B) It allows marketers to personalize messages. C) It is virtually always "on." D) It allows for immediate consumption as it is a distribution channel with a payment system. E) It is highly interactive given it allows for geotracking and picture and video taking.
A man tries to swallow a pen as part of a circus act. The pen gets lodged in his throat, and he is taken to a hospital for immediate medical attention. The man sues the company that manufactured the pen
Which of the following would be the best defense for the pen manufacturer in this lawsuit? A) It can claim that the product carried generally known dangers. B) It can claim that the product was abnormally misused. C) It can claim that the injury was caused by a supervening event. D) It can claim that the plaintiff had assumed the risk when buying the product.
An open-end fund differs from a closed-end fund in that the open-end fund does not limit the kinds of securities it buys
Indicate whether the statement is true or false
The Dow Jones Corporate Bond Indexes is based
A) the yield to maturity of bonds in the index. B) annual rates of return and assume the bonds were purchased one year ago and sold today. C) the interest rates offered on a sample of newly issued bonds. D) the closing prices of bonds in the index.