How did advertising come to support radio economics?
What will be an ideal response?
ANS: AT&T invented the idea of the "commercial" in its toll broadcasting; the federal government determined that American broadcasting would be a commercial service. Since advertisers were eager and stations could make money, and other streams of revenue were scarce, advertising became the key way in which stations earn their profits.
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Explain the following statement:
"The person who possesses and controls information has power." Provide an example to supplement your explanation. What will be an ideal response?
Channels in communication
A) are the media through which message signals pass. B) are usually used independent of one another. C) put ideas into words. D) may be physical, psychological, and semantic.
Sometimes visual aids do not just embellish your ideas; they may actually make _________ themselves.
A. a speech B. an argument C. a presentation D. an outline
Research shows that men find women more attractive in red backgrounds. However, the color of the background does not seem to influence the attractiveness ratings that women give to pictured men
a. True b. False