Italics really only work in printed text. When hand writing, we replace italics with _________
a. boldface
b. italics
c. underline
d. capital letters
c
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Although using sex in advertising no longer sells the way it used to and no longer has the shock value it had in the past, advertising in the United States and other countries contain more visual sexual themes than ever before
Indicate whether the statement is true or false
If an advertisement appears on CSI three times and CSI has a Nielsen rating of 12.3, the gross rating points (GRP) would be:
A) 4.1 B) 12.3 C) 36.9 D) there is not enough information to calculate the GRP
The difference between the value that an activity generates and the cost of the activity is called margin.
Answer the following statement true (T) or false (F)
What is the best advice to follow when creating a multimedia presentation?
A) ?Use the same color for all audiences and occasions. B) Avoid using any images or graphics on your multimedia slides so that your audience focuses on your words. C) ?Limit the number of bullet points to six per slide. D) Use as many animation and sound effects as possible to keep your audience's attention.