To assess campaign effectiveness, advertising agencies use experimental research and copy testing

Indicate whether the statement is true or false


False

Communication & Mass Media

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When using a microphone, put your mouth close to the microphone and lower your volume when you want to project a soft tone

Indicate whether the statement is true or false

Communication & Mass Media

A newspaper runs stories that suggest that most people in the country support cutting taxes. After reading the stories, people who support raising taxes tend to keep quiet because they think their neighbors all support tax cuts. This would be an example of which of the following?

A. agenda setting B. spiral of silence C. social learning D. symbolic interactionism

Communication & Mass Media

Too much structure in a group meeting can stifle interaction from low status group members

Indicate whether the statement is true or false

Communication & Mass Media

This type of visual assistance, if not used with restraint, can easily become more distracting than useful if the user allows it to compete with spoken words or to become the presentation.

A) Presentational software B) A poster board C) A transparency D) A flipchart

Communication & Mass Media