MRO (maintenance, repair, operations) items are examples of ______.
a. noncritical purchases
b. strategic purchases
c. bottleneck purchases
d. leveraged purchases
c. bottleneck purchases
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A managerial innovation that improves the efficiency of a company's cross-functional teams would be considered a(n) ______ innovation.
A. product B. method C. process D. adaptive E. practical
Brett has a headache and needs a pain reliever. He goes to the nearby drugstore, buys some Tylenol, and uses it. Which of the following benefits offered by stores can be seen in the given example?
A. Immediate gratification B. Browsing C. Risk reduction D. Entertainment and Social experience E. Personal service
If a company wants to increase its click-through rate it should
A. use the pay-per-click advertising model. B. avoid the use of banner or pop-up ads. C. rely on text-only advertisements. D. include video in its ad. E. None of these answers is correct.
Rank the 3 applicants
Three job applicants were rated on four criteria, resulting in the following preference vectors: Applicant Criterion 1 Criterion 2 Criterion 3 Criterion 4 A .3085 .0792 .5986 .6192 B .2147 .4615 .0126 .3045 C .4768 .4593 .3888 .0763 The priorities of the criteria are: Criterion Priority 1 .2178 2 .1915 3 .4123 4 .1784