New media technologies are forcing advertising professionals to reconsider all aspects of how they do business, including the industry's economics, creativity, and

A. fee structure.
B. relationship with consumers.
C. demographic makeup.
D. research approach.


Answer: B

Communication & Mass Media

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The U.S. Supreme Court in 2003 declared that very large punitive damage awards (i.e. those exceeding 10 times the provable monetary losses) are usually improper. The case:

a) Plessy v. Ferguson; b) New York Times v. Sullivan; c) State Farm v. Campbell; d) Virginia v. Black; e) Young v. New Haven Advocate.

Communication & Mass Media

When providing person-centered messages to someone needing emotional support, you should focus on helping that person feel better, rather than helping them take on the task of solving or coping with a problem

Indicate whether the statement is true or false

Communication & Mass Media

What is the principle of adequacy in outlining?

What will be an ideal response?

Communication & Mass Media

The ability of the recording medium to register fine detail, measured in digital images by the pixels per inch and quality of the sensor.

A. aperture B. exposure C. anamorphic  D. resolution

Communication & Mass Media