New media technologies are forcing advertising professionals to reconsider all aspects of how they do business, including the industry's economics, creativity, and
A. fee structure.
B. relationship with consumers.
C. demographic makeup.
D. research approach.
Answer: B
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The U.S. Supreme Court in 2003 declared that very large punitive damage awards (i.e. those exceeding 10 times the provable monetary losses) are usually improper. The case:
a) Plessy v. Ferguson; b) New York Times v. Sullivan; c) State Farm v. Campbell; d) Virginia v. Black; e) Young v. New Haven Advocate.
When providing person-centered messages to someone needing emotional support, you should focus on helping that person feel better, rather than helping them take on the task of solving or coping with a problem
Indicate whether the statement is true or false
What is the principle of adequacy in outlining?
What will be an ideal response?
The ability of the recording medium to register fine detail, measured in digital images by the pixels per inch and quality of the sensor.
A. aperture B. exposure C. anamorphic D. resolution