The process of developing response formats that are very clear and that are used identically by the various respondents is called scale development

Indicate whether the statement is true or false


TRUE

Business

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Trendy Appliances has introduced a new product, Minute Yogurt, into the yogurt maker appliance market. Minute Yogurt differs from competitive offerings because it takes a minute to blend and a minute to clean

Which type of advertising would be best for promoting Minute Yogurt? A) informative advertising B) reminder advertising C) classified advertising D) comparative advertising E) personalized advertising

Business

A major disadvantage of a corporation stems from the fact that a shareholder's personal liability is the same as the corporation

Indicate whether the statement is true or false

Business

The truly wonderful thing about diversification is that 100% of risk can be diversified away, given a large enough portfolio

Indicate whether the statement is true or false.

Business

Training may be used in an organization to educate employees on all of the following except

A. product information. B. motivation. C. business ethics. D. customer service. E. technical aspects of the job.

Business