Why is the media important to public relations?

What will be an ideal response?


Their audiences can become your audiences, their credibility can become your credibility, and your understanding can become their understanding.

Communication & Mass Media

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When stepping off Air Force One, President Nixon would hold his hands up and use two fingers to convey a "V" for victory. In this example, Nixon was using what form of body movement to convey meaning?

A) Adaptor B) Regulator C) Emblem D) Illustrator E) Neutralizer

Communication & Mass Media

Campaigns are coordinated, purposeful, extended efforts designed to achieve a specific goal or set of interrelated goals that will move the organization toward a longer-range objective

a. True b. False

Communication & Mass Media

Russell is ready to begin his research process. What is his first step?

a. collect data b. find willing participants c. post a hypothesis d. ask questions

Communication & Mass Media

Simplifying complex ideas is often best accomplished by:

a. using jargon b. using definitions c. being highly descriptive d. relying on an audience's prior knowledge.

Communication & Mass Media