Answer the following statement(s) true (T) or false (F)

1. A key message describes what you want your target audience to understand and agree with after the program has been implemented.
2. Every plan should have a built-in assessment or evaluation phase at the beginning of implementation.
3. According to a report by Project ROI, a well-designed corporate social responsibility program can increase employee productivity by 13% and reduce employee turnover by 50%.
4. The Johnson & Johnson campaign on sustainability issues in healthcare had two clear motivational objectives.
5. Once a campaign has successfully engaged publics, stewardship considerations help to ensure a healthy ongoing relationship with them.


1. TRUE
2. FALSE
3. TRUE
4. FALSE
5. TRUE

Communication & Mass Media

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