Answer the following statement(s) true (T) or false (F)

1. A key message describes what you want your target audience to understand and agree with after the program has been implemented.
2. Every plan should have a built-in assessment or evaluation phase at the beginning of implementation.
3. According to a report by Project ROI, a well-designed corporate social responsibility program can increase employee productivity by 13% and reduce employee turnover by 50%.
4. The Johnson & Johnson campaign on sustainability issues in healthcare had two clear motivational objectives.
5. Once a campaign has successfully engaged publics, stewardship considerations help to ensure a healthy ongoing relationship with them.


1. TRUE
2. FALSE
3. TRUE
4. FALSE
5. TRUE

Communication & Mass Media

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Indicate whether the statement is true or false.

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A) two minutes B) four minutes and twelve seconds C) fifteen minutes D) eight minutes and six seconds

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Which legal term best describes the act of safeguarding the expression of ideas, but not the ideas themselves?

a. Copyright b. Libel c. Slander d. Trademark

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What will be an ideal response?

Communication & Mass Media