Answer the following statement(s) true (T) or false (F)
1. A key message describes what you want your target audience to understand and agree with after the program has been implemented.
2. Every plan should have a built-in assessment or evaluation phase at the beginning of implementation.
3. According to a report by Project ROI, a well-designed corporate social responsibility program can increase employee productivity by 13% and reduce employee turnover by 50%.
4. The Johnson & Johnson campaign on sustainability issues in healthcare had two clear motivational objectives.
5. Once a campaign has successfully engaged publics, stewardship considerations help to ensure a healthy ongoing relationship with them.
1. TRUE
2. FALSE
3. TRUE
4. FALSE
5. TRUE
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Public broadcasters represent about one-third of all non-commercial stations
Indicate whether the statement is true or false.
How long is a typical YouTube video?
A) two minutes B) four minutes and twelve seconds C) fifteen minutes D) eight minutes and six seconds
Which legal term best describes the act of safeguarding the expression of ideas, but not the ideas themselves?
a. Copyright b. Libel c. Slander d. Trademark
Imagine that you will be studying in Japan for the semester. Construct a quick guide for yourself to improve your verbal communication, reflecting the high-context and low-context cultural differences
What will be an ideal response?