How does compliance using Cialdini's reciprocity principle work? Describe in detail the two compliance tactics that use this principle
What will be an ideal response?
Answer:
The reciprocity principle uses the norm of reciprocity, a very basic human response to return a favor. One tactic that uses this principle is the door-in-the-face technique. The idea is the requester initially makes a huge request that can only earn a "door in the face." But then the requester follows up with a much smaller request. Because it now appears that the requester has made a concession, the requestee is drawn toward a reciprocal concession.
In the that's-not-all technique, an initial request, perhaps an offer to sell something at given price, is made. Before the requestee has enough time to respond, the requester offers to "throw in" an extra incentive, perhaps a "free gift." Again, similar to door-in-the-face, the requestee has an immediate response to reject the initial offer, but when the "sweetener" is added (before s/he even has a chance to say no), the requestee feels like a concession has been made, and his reciprocity response kicks in.
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