Distinguish between automatic attitudes and deliberate attitudes. How do they function and what purposes do they serve? How do they relate to one another? How can they be measured?

Question

What will be an ideal response?

Answer 1

a . Automatic attitudes: Quick and unconscious. These attitudes consist of immediate evaluations of almost all stimuli encountered, as well as "deep down," uncensored attitudes that people possess toward a variety of phenomena . They are rough, positive-negative evaluations that help to guide behaviors and (deliberate) attitudes. They can be measured via the IAT or other tests that assess automatic responding.
b. Deliberate attitudes: Controlled and conscious. These attitudes consist of conscious revisions to automatic evaluations. People do not necessarily have deliberate attitudes about everything, however. Forming a deliberate attitude requires (at least a small amount of) dedicated time and effort. Deliberate attitudes are relatively more censored than automatic attitudes, and relatively more refined, or nuanced. They help to guide preferences, behaviors, etc. They can be measured via traditional paper-and-pencil surveys and/or by simply asking people about their attitudes.
c. Automatic and deliberate attitudes are often in conflict. Many times, however, people are unaware of these conflicts, as they are consciously familiar only with their deliberate attitudes.