Unexpected events such as changes in consumer preference or new government regulations have little effect on short-term objectives that need to remain fixed to be effective.
Answer the following statement true (T) or false (F)
False
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_____ is a security measure in which users are required to identify themselves only once before accessing several different systems which are linked through a network.
A. Digital footprint B. SP (single password) C. Multiple encryption D. SSO (single sign-on)
Briefly describe the steps in the segmentation process
What will be an ideal response?
Sara invests $120,000 for a 30 percent interest in a partnership in which the other partners have capital totaling $200,000 before admitting Sara. After distribution of the bonus, what is Sara's capital balance?
A) $60,000 B) $96,000 C) $120,000 D) $144,000
Which of the following is true with regard to brand equity?
A) Brand equity refers to how much consumers know about the brand. B) High brand equity provides a company with many competitive advantages. C) A brand has positive brand equity if consumers react less favorably to it than to an unbranded version. D) Positive brand equity derives from low brand esteem. E) The total financial value of a brand can be easily measured.