Which of the following allows the audience to see how each step in the report adds up to the conclusion?
A) Focusing on raw data
B) Focusing on the recommendations
C) The 2 + 2 = 4 approach
D) The yardstick approach
E) Focusing on market analysis
Answer: C
Explanation: C) When focusing on logical arguments, if you guide readers along a rational path toward the answer, they are more likely to accept it when they encounter it. The two most common logical approaches are known as the 2 + 2 = 4 approach, in which you convince readers by demonstrating that everything adds up to your conclusion, and the yardstick approach, in which you use a number of criteria to decide which option to select from two or more possibilities.
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