Marketers often have huge amounts of information about their customers. What ethical issue should marketers include in their decisions regarding how to use this information?
What will be an ideal response?
They need to respect and protect the privacy of individual customers, and vigilantly guard access to data. This is best accomplished by following the AMA guidelines for conducting marketing research, which focus on conducting marketing research only to produce unbiased, factual information.
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During the 1990s, Canada suffered a net loss of skilled workers to the United States, but had high rates of immigration of highly educated workers from other nations. A brain drain is an emigration of trained and talented individuals to other nations. A brain drain is a claim used by ________ to support their position.
A) economists B) anti-globalists C) globalists D) supranational institutions E) international NGOs
Which of the following approaches to message reinforcement is most effective for products that are purchased more frequently at some times of the year than at others?
A) an average frequency strategy B) a gross frequency strategy C) a pulsing strategy D) a benchmarking strategy E) a heavy-up exposure pattern
Consider the Demand for Microwave Ovens dataset. What is the total demand corresponding to random numbers 59, 46, 49, 31, 68, and 60?
a. 12
b. 13
c. 14
d. 15
Examples of mura include ______.
a. production delays that waste the time of personnel b. idle downstream resources when a product is not moving or being processed c. unevenness in the production process, out-of-balance workflows, and uneven workloads d. production required to meet government or ISO requirements