The term __________ refers to the overlap between the

identities and life experiences of the speaker and
audience.

a. encoding
b. identity knowledge
c. message feedback
d. common ground


d

Communication & Mass Media

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What is considered to be the single most important characteristic of competent communication?

What will be an ideal response?

Communication & Mass Media

What is communication?

a) It occurs when a message sender’s intent and the receiver’s interpretation are the same. b) It occurs when two people share agreement in their interpretation of an experience or event. c) It occurs when there is an exchange of messages between individuals for the purpose of influencing the meaning others assign to events. d) It occurs when there is an association of meanings that each person assigns to an activity or event for purposes of interpretation.

Communication & Mass Media

___________ listening involves thinking logically and dispassionately and will especially help you analyze and evaluate messages

Fill in the blank(s) with correct word.

Communication & Mass Media

Which newspaper was founded by Frederick Douglass and was often called the most important African-American pre-Civil War newspaper?

a. the North Star b. the Liberator c. Freedom’s Journal d. the New York Sun

Communication & Mass Media