A theory of social responsibility is concerned with whether a firm's ________
A) production processes were outsourced
B) executive managers were appointed or elected
C) code of conduct was drafted with the participation of the chief executive officer
D) conduct has an unintended impact on the community
D
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In a transactional negotiation, the most important issue is usually
A. the deal itself. B. the future. C. enhancing the relationship. D. party interdependence.
A company issued $300,000 of 20-year, 8 percent bonds at 96. If interest is paid semiannually, the entry to record the amount of bond interest expense recorded (assuming the straight-line method of amortization) on any interest date is:
A) Bond Interest Expense 12,000 Cash 12,000 B) Bond Interest Expense 24,300 Unamortized BondDiscount 300Cash 24000 C) Bond Interest Expense 23,700 Cash 23,700 D) Bond Interest Expense 12,300 Unamortized BondDiscount 300Cash 12000
SuperMax is an integrated provider of genetically engineered corn. Many types of costs are incurred in its operations. Place the number of the appropriate stage in the value chain in Column 2 in the blank next to each cost in column 1. CostStage in the Value Chain?Warehouse costs to store seed awaiting shipment to customers1. Customer Service?Utility costs for seed mill2. Distribution?Equipment costs in genetics laboratory3. Research & Development?Labor costs to staff help-line call center4. Marketing?Costs to prepare advertising campaign in national agriculture magazine5. Production?Costs to contract with growers to provide seed6. Purchasing
What will be an ideal response?
I'm a MacOn and off for several years Apple Inc. has been running its "I'm a Mac" advertising campaign. In the ads, seen on television and on the Internet, actors play the roles of a Mac and a Windows PC. The actor that plays the PC, often known as the PC guy, John Hodgeman, is portrayed as a nerd, while the Mac guy, played by Justin Long, is (of course) the "cool" guy. The ads tout the many advantages of the Macintosh operating system, ranging from its ease of use to its freedom from the many viruses that plague Windows-based PCs. For example, in one ad the PC guy tapes a camera to his head to make a video only to be reminded that all Macs come with a built-in camera. In another the PC guy sings a country song bemoaning the problems of the Windows operating system.Refer to I'm a Mac. The
I'm a Mac ads emphasize certain aspects of the Macintosh operating system such as its ease of use. This represents the product's: A. tactical advantage B. competitive advantage C. feedback D. promotional result E. objective strategy