After film manufacturer Kodak failed to reinvent itself and declared bankruptcy in 2012, it decided to focus on its business of making inkjet printers as part of a ______ strategy.
A. growth
B. stability
C. defensive
D. reorganization
E. reactor
C. defensive
A defensive strategy or a retrenchment strategy, is a grand strategy that involves reduction in the organization's efforts. In variations of this strategy, it can declare bankruptcy or gradually phase out product lines or services.
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