Answer the following statement(s) true (T) or false (F)
1. The music business lays out large amounts of money for paid advertising, making the industry
roughly comparable in ad expenditure levels with movies, cell phones, and beverages.
2. Record labels sometimes are collecting a trickle of money from placement of music videos online
whose primary purpose is to promote music.
3. The music business always spends more to market recordings in North America than in the rest of
the world.
4. Older catalog titles that account for 40% of music industry sales get little promotional support in
marketing.
1. False
2. True
3. False
4. True
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What will be an ideal response?
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a. 1956 b. 1969 c. 1979 d. 1982
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