How would marketers most likely benefit from the consumer's right to be heard?
A. Consumers will tell others about their bad experience with the company.
B. The company can use the information to make its products better.
C. They gain valuable information about their competitors.
D. Consumers will drop their complaints if companies hear them out.
E. More information about the products can be posted online.
Answer: B
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Because consumers buy products that are extensions of their personalities, marketers try to create ________ that will appeal to different types of people
A) brand personalities B) psychographics C) cognitive dissonance D) opinion leaders E) self-concepts
Labor protections for Mexican workers are spelled out in the _______________________________.
Fill in the blank(s) with the appropriate word(s).
Marilyn, George, and Christine pool their money to buy land for a vegetable garden. They plan to sell the produce at a roadside stand that summer. Are they partners?
A) Yes, since they co-own the land B) No, because they each control the use of the land C) Yes, because if there's a loss in the land's value, they will all share that loss D) No, they are merely joint venturers
The theorem that states that the sampling distribution of the sample meanx is approximately normal when the sample size n is reasonably large is known as the:
a. central limit theorem b. central tendency theorem c. simple random sample theorem d. point estimate theorem