According to the text, a salesperson may have choices about all of the following EXCEPT
A. how to adjust prices.
B. which intermediaries to rely on or help.
C. what target customers to aim at.
D. which particular products to emphasize.
E. what to manufacture.
Answer: E
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There is a loss on redemption of bonds when bonds are redeemed above carrying value
a. True b. False Indicate whether the statement is true or false
In business markets with inelastic demand ________
A) the total demand for products is not much affected by short-term price changes B) buyers are highly sensitive to price changes C) derived demand is absent D) a business purchase usually involves less decision participants E) a business purchase usually does not involve a professional purchasing effort
Tangible resources include
A. human assets and intellectual capital, which can include the talent of the work force and the creativity and innovativeness of certain personnel. B. company culture and incentive system, which includes the norms of behavior and business principles. C. reputational assets, which can include the company's reputation for quality, service, and reliability as well as its reputation for fair dealings with suppliers. D. technological assets such as patents, copyrights, and innovation technologies. E. relationships such as alliances that provide access to technologies, specialized know-how, or geographic markets.
Imagine that you are a marketing executive at a major food conglomerate that is preparing to launch a new line of diet food products to women. Using the information presented in the text regarding Kraft's South Beach product line, describe how would you obtain information regarding women's frustrations and difficulties in managing their weight.
What will be an ideal response?