In the context of incentives for low-level employees, a ________ is a one-time bonus that an employer may offer an employee as a reward for exceptional performance.
A. merit-pay bonus
B. lump-sum bonus
C. sign-on bonus
D. spot bonus
Answer: D
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The keys to successful viral marketing campaigns include the following, except:
A) use Web analytics to determine the best approach B) focus on the product or business C) offer an incentive D) make it personal
The strategy to use joint ventures has several advantages which do not include:
A) risk sharing. B) reduced financial risk. C) reward sharing. D) achieve synergy. E) the only way to enter a country or region.
A projective technique in which respondents are presented with a number of incomplete sentences and asked to complete them is called ________
A) word association B) sentence completion C) story completion D) role playing E) evaluation technique
Which of the following statements is true concerning benchmarking?
A) It studies the "best in class" organizations. B) It seeks improvement by analyzing the internal process. C) It studies only organizations in the same industry. D) It is a process for determining performance measures for the shop floor.