Which is a disadvantage of the derived approach to collecting perception data?

A) The criteria are influenced by the brands or stimuli being evaluated.
B) The researcher must identify all the salient attributes.
C) It may be difficult to determine before analysis if and how the individual respondents' judgments should be combined.
D) It may be difficult to label the dimensions of the spatial map.


B

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The effect of a sales return and allowance is a reduction in sales revenue and a decrease in cash or accounts receivable

Indicate whether the statement is true or false

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Which of the following is not a true statement regarding comprehensive income tax allocation?

a. Tax allocation is made necessary by the timing differences between when an item reaches the income statement and when it appears on the tax return. b. The difference between the income tax expense and the income tax liability numbers appears on the income statement. c. When timing differences arise, tax allocation must take place, despite the possibility of relevant circumstantial differences. d. Permanent differences between financial statements and tax returns are not subject to the allocation process.

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The accounting rate of return is calculated as:

A. The annual cash flows divided by the annual average investment. B. The annual cash flows divided by the total investment. C. The annual average investment divided by the after-tax income. D. The annual after-tax income divided by the annual average investment. E. The annual after-tax income divided by the total investment.

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What is the assignment of values to outcomes defined as?

a.Measurement b.Listing c.Assigning d.Filing

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