When brands are part of and essential to a piece of media content, proponents of the practice say it isn't a commercial, it is

A. subgroup marketing.
B. synergy.
C. brand entertainment.
D. niche marketing.


Answer: C

Communication & Mass Media

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Racist language contributes to the development of racist attitudes in those who hear the language

Indicate whether the statement is true or false.

Communication & Mass Media

His article on the U.S. Senate brought about the 17th Amendment to the Constitution:

a) Lincoln Steffens; b) Ida Tarbell; c) David Graham Phillips; d) Upton Sinclair; e) Theodore Roosevelt

Communication & Mass Media

The research Hewlett-Packard (HP) did with regard to its Winning with Wellness initiative indicated which one of the following?

a. Younger employees were unaware of HPs investment in wellness programs. b. Older generations showed little interest in the wellness campaign. c. Different generations had different communications preferences. d. Wellness programs were popular with European-based HP employees.

Communication & Mass Media

Sexual harassment that seeks to exchange sexual favors for something the employee wants is

called creating a hostile environment. Indicate whether the statement is true or false

Communication & Mass Media