Which effect puts the speaker's strongest ideas first?

A) primacy
B) recency
C) dependent
D) independent
E) residual


A

Communication & Mass Media

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What are two possible ways to define ego-involvement?

What will be an ideal response?

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Which item below does NOT apply to content in an informative presentation?

A. Calling for overt audience response or behavior increases comprehension more than does repetition. B. Humor can make a dull presentation more interesting, and it increases information retention. C. Simple words and concrete ideas are significantly easier to retain than are more complex materials. D. Audiences remember and understand generalizations and main ideas better than details and specific facts.

Communication & Mass Media

People often speak much more slowly when they are nervous.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Keynote speeches are usually brief

Indicate whether the statement is true or false.

Communication & Mass Media