Nalpas Inc., an apparel company, manufactures clothes for men, women, and children. It further divides its core customers on the basis of demographic variables such as income, ethnic background, and family life cycle. These divisions are known as _____
a. positioning bases
b. market segments
c. perceptual maps
d. market positions
ANSWER: b
Nalpas Inc. divides its customers into different market segments. A subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs is called a market segment.
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The problem with setting a uniform global price for a product is that ________
A) it allows intermediaries in low-price countries to reship their products to high-price countries B) the company would earn the same profits everywhere, regardless of the cost structure C) this strategy can price the product out of the market in countries where costs are high D) this strategy makes the price too high in poor countries and not high enough in rich countries E) it is ineffective for products that are homogeneous
Assume the indirect method is used to compute net cash flows from operating activities. For this item extracted from the financial statements—Increase in Accounts Receivable—indicate the effect on net income in arriving at net cash flows from operating activities by choosing one of the following:
a. Add to net income to arrive at net cash flows from operating activities b. Subtract from net income to arrive at net cash flows from operating activities c. Not used to adjust net income to calculate net cash flows from operating activities
Treasury stock is reported as an asset on the balance sheet because treasury shares may be sold later
Indicate whether the statement is true or false
A union representing hotel workers goes out on strike to force the hotel to allow it to staff the restaurant rather than the current outsourced workers. This strike would be considered a _______________________________ strike.
Fill in the blank(s) with the appropriate word(s).