A major beverage company faced the ire of various groups and parents for contributing to childhood obesity by selling its sugar-rich products in schools

As a result, the company partnered with the American Beverage Association and the Alliance for a Healthier Generation to voluntarily shift to lower-calorie and healthier beverages in school vending machines.
What is best illustrated in this scenario?
a) Consumer activism
b) Consumer boycott
c) Product publicity
d) Product placement


a

Communication & Mass Media

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