In technology-based markets, the marketing manager must understand who are the different customers that will purchase the product at the introductory stage of the product life cycle and who will purchase the product as it matures
Which of the following types of customers will be the last to buy the product?
A) late majority
B) early majority
C) innovators
D) laggards
D
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Partnerships in the United States generate more revenue than sole proprietorships and corporations put together
Indicate whether the statement is true or false
According to surveys, which of the following statements about how managers view sales ethics is true?
A. Few managers feel that they face ethical problems in the workplace B. Sales goals force managers to act even more ethically than they ordinarily would C. Most managers are unaware of any unethical behavior in their industry D. Some sales managers lower their ethical standards to meet job goals E. Most managers feel that they and their employees are operating as ethically as possible
Managerial communication may occur at any of the following levels except ______.
A. intrapersonal B. universal C. group D. intercultural
Companies that rely on the marketing concept and have implemented a market orientation strategy recognize that:
a. price is the most important variable for customers. b. products should be targeted at everybody or the average customer. c. customer wants can be satisfied by integrating activities of the firm. d. good promotion and advertising strategies can save a bad product.