The actions desired of audience members at the end of a speech are called ____________________.

Fill in the blank(s) with the appropriate word(s).


behavioral objectives

Communication & Mass Media

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All of the following are examples of iconic signaling, except ______.

a. hair extensions b. pantomime c. uniforms d. shoulder pads

Communication & Mass Media

Which stage of selection refers to remembering relevant information so that it may be used in later interpretation?

A. Selective retention. B. Selection attention. C. Selection exposure. D. Selective categorization.

Communication & Mass Media

When a speaker uses the exact words of others, it is called paraphrasing

Indicate whether the statement is true or false

Communication & Mass Media

Several reasons account for domination of the early morning daypart by The Today Show over the years. Which of the following is NOT a reason for Today's long success?

a. ABC's shorter network schedule before 1975 b. a lack of clearances for ABC's and CBS's morning programs c. lower compensation rates paid by ABC d. a lack of affiliate parity in early morning e. audience loyalty to stable program hosts

Communication & Mass Media