Topaz is a brand of wrist watches manufactured by Krypton Inc. Krypton spends little money on its advertising, yet Topaz is a highly successful brand owing to its attractive features, exquisite design, and performance. The success of Topaz can be interpreted as evidence that
A. advertising can minimize competition based on product improvement.
B. advertising increases product costs and prices.
C. advertising is not needed for a brand to be successful.
D. advertising is a major barrier to entry.
E. product quality is an important determinant of a brand's success.
Answer: E
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