Apex Jerseys, a manufacturer of sports apparel and sports equipment, has experienced a sharp drop in sales over the last quarter. The marketing manager asks the marketing research department to investigate this alarming development. The first step taken by the researchers in their process should be to ________.
A. design a questionnaire to gather pertinent data
B. identify the sample of customers to survey
C. decide which statistical procedure to use
D. determine sources of internal secondary data
E. formulate a specific research problem
Answer: E
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