Which description best describes a fixed length file?
A) A file where every piece of data is alloted the same amount of space
B) A file with limited size
C) A file where data fields are separated by some character such as a comma
D) A simple text file
A
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The direct approach is also known as the "big bang" or "cold turkey" approach
Indicate whether the statement is true or false
With reference to the three basic stages of the advertising response process, what type of objective should be used if marketing research determines that awareness is high but few potential customers perceive the product favorably?
A) cognitive objectives B) affective objectives C) behavioral objectives D) post-purchase objectives
Companies engaging in different types of profit-making activities are often organized into departments
Indicate whether the statement is true or false
Marian has made it through the interview process and has been given an offer of employment conditional to her passage of an integrity test. When she takes the test and begins to answer, what form will her answers most likely take?
a. a range between “strongly disagree” and “strongly agree” b. short essay responses giving personal opinions c. “yes” or “no” d. verbal responses that include emotional reactions