In the 1960s there were only three television networks and most consumers only received these three channels plus a local channel. Now, consumers have more than 500 channels to choose from. This is an example of which problem facing media planners?
A. media fragmentation
B. flighted media
C. effective frequency
D. effective reach
E. media consolidation
Answer: A
You might also like to view...
A nude male on a calendar for household furniture is a(n):
A) source or spokesperson B) decorative model C) example of subliminal advertising D) example of overt sexuality
Answer the following statements true (T) or false (F)
1.Many managers feel too secure to stir up conflict among their subordinates. 2.Conflict can be extremely beneficial to the workplace. 3.Issues that are worth conflict connect people with a sense of purpose beyond self-interest. 4.Until the 1940s, the role of the manager was to eliminate conflict in the workplace, usually by punishing the perceived initiators.
Accessibility in a segment screening is that the segment is
A. reachable for promotion and distribution. B. ready to focus on our questions about the product. C. willing to be contacted by researchers. D. communicating in a shared language.
A feasibility report generally does not include a recommendation
Indicate whether the statement is true or false