In writing advertising copy, your goal is to write in such an engaging way that:
a. The copy becomes one with the visual elements
b. Your audience cannot resist the logic in your piece
c. Your audience cannot deny the emotion in your piece
d. Readers will give you their undivided attention
d
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When you decide on a particular way to influence how others perceive you, you are ______.
a. managing your identity b. employing a self-fulfilling prophecy c. being self-aware d. organizing your thoughts
While prejudice may involve mostly negative evaluations, it is still possible for us to become positively prejudiced towards other people
Indicate whether the statement is true or false.
Our interpretations of an event can have a greater impact on our emotions than the actual event
a. true b. false
Some control is lost when an experiment moves from the lab to the field. Thus, field experiments are considered quasi-experiments rather than experiments.
Answer the following statement true (T) or false (F)