Discuss several of the challenges marketers are likely to face when implementing marketing accountability practices
What will be an ideal response?
The implementation of marketing accountability practices is often difficult. There may be a lack of support from leadership or a lack of financial support for the process. Lack of trained employees and technological resources are also common obstacles. Time constraints and regulatory demands are also likely to present challenges. Once marketing accountability practices have begun, marketers must learn to balance creativity with accountability. Marketers must shift to the idea that marketing is not an instinctive art but a process that can be managed and optimized.
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Railroads are best for carrying coal, iron ore, grain, and lumber over long distances
Indicate whether the statement is true or false
Rashad wants to implement team-based work in his organization that has always done things individually. In this example, the changing step might look like which of the following statements:
A. Discuss the needs for the change. B. Show a new organizational chart to employees, showing that teams are the new way that work will be organized. C. Challenge assumptions regarding working alone and getting rewarded for individual effort. D. Offering team rewards and reinforcing the new way work is organized.
Define official immunity.
What will be an ideal response?
The ____________ style for managing conflict ensures other’s interests are met at the expense of one’s own self interests
a. Forcing b. Compromise c. Collaborative problem solving d. Accommodating