Dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs is known as market diversification
Indicate whether the statement is true or false
FALSE
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When using the direct method, how is the sale of long-term investments for cash reported on the statement of cash flows?
a. Operating activity b. Investing activity c. Financing activity d. Noncash investing and financing activity
Which of the following bank reconciliation items would not result in a journal entry?
a. Service charge b. NSF check of customer c. Collection of a note by the bank d. Outstanding checks
Why is it most likely important to maintain this guest's satisfaction with the hotel and the front desk clerk?
A) The guest is visiting the ReView Hotel during the off season and is paying a below average rate for the room. B) The guest is already satisfied with the wireless service, so her cluster of satisfactions will be maintained if she is also satisfied with the hotel and the front desk clerk. C) The guest's membership in the hotel's rewards club indicates a previous level of satisfaction that should be maintained by the front desk clerk to ensure customer loyalty. D) The hotel maintains exclusivity through various pricing levels and room features. E) The clerk is the only employee of the hotel with whom the guest will have contact.
Widespread participation in process analysis is essential not only because of the work involved but also because:
A) employees tend to neglect their regular work duties, thus no one falls too far behind. B) it builds commitment. C) no one can analyze a process by himself. D) a silo mentality should prevail and this requires large numbers of workers.